Snap testing placing Snap Ads outside of Snapchat but are advertisers interested?

Snap Inc. has started testing its Snap Audience Network — an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over
Read more...

;